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VP - Digital Marketing - Chennai

12 - 14 yrs experience in Digital Marketing (B2C)

Designation VP - Digital Marketing - Chennai Department to Co-ordinate CRM, Sales, Marketing
Qualification BE with MBA Total Experience 12 - 15 yrs exp
Reporting to Head Marketing Place of work Chennai
Desired Skills:

Desired Skills:

  1. An Engineering Graduate and MBA from Top B Schools with experience in Digital Marketing in a leadership role.
  2. MUST BE A HANDS-ON EXECUTOR OF WORK WITH AGGRESSIVE FOLLOW-UP SKILLS
  3. He must be a marketing mind with focus on Digital Marketing
  4. HE MUST HAVE WORKED WITH NEW GENERATION E-COMMERCE COMPANIES
  5. Must have worked with Top Real Estate Brands 
  6. Must have handled multiple products/projects under the same brand
  7. Should have handled a team of atleast 30 to 40 Digital Marketing team Executives/Managers
  8. Must be number driven professional with multitasking skills and attention to details
  9. Ability to co-ordinate with management and get his work done hook or crook

Experience:                  10 -12 years

Education:                    BSc/MSc Computers with marketing certifications or BCA/MCA +MBA Marketing with Digital Certifications.

Who Should Apply:

  • Demonstrable experience working as a digital marketing professional with atleast 3 years experience in handling Adwords and Facebook PPC budgets worth Rs.5 Cr and above per annum.      
  • Overall 8- 12 years experience managing the complete suite of digital marketing.
  • Should have made PPC strategies to reduce the CPC, and CPL.
  • Hands-on experience of Google Analytics, in creating custom reporting, , experiments, goals  etc.
  • Super skills in native advertising, sponsored content, affiliate marketing and content marketing.
  • Out of box thinker to create new ways of interactions with customer and enhancing the customer experience.
Roles & Responsibilities:

Roles and Responsibilities:

  • Seasoned digital marketing professional with hands-on experience of growing and running digital channels- SEM, Email Marketing, Retargeting, Affiliate Marketing, Facebook Marketing, Video Adverts, Experience creating websites and landing pages from scratch and administering application pools and web applications.
  • Craft strategies for Digital, Social Media, SEO and growth hacks
  • Build and manage a rich content/ digital marketing calendar that attracts a qualified audience.
  • Maintain Social Media branding, Online Reputation Management (ORM).
  • Drive and own performance marketing ROI on Facebook and Google
  • Be an expert user of tools such as Linkedin Sales Navigator, Mailchimp, Twilio etc for analysis and lead generation.
  • Measure, track and improve ROI in lead generation initiatives like Conversion rate, lead quality, CPC, CPL etc.
  • Handling a large team of around 30 – 40 people in SEM, SEO, ORM, Social Media, Website development
IT Skills MS Office, Lead Management System, Digital Marketing Tools
Behavioural Competencies: Detail Oriented, Excellent Communication, Leadership Skills, Go Getter