VP - Digital Marketing - Chennai

Desired Skills:

1. An Engineering Graduate and MBA from Top B Schools with experience in Digital Marketing in a leadership role.
2. MUST BE A HANDS-ON EXECUTOR OF WORK WITH AGGRESSIVE FOLLOW-UP SKILLS
3. He must be a marketing mind with focus on Digital Marketing
4. HE MUST HAVE WORKED WITH NEW GENERATION E-COMMERCE COMPANIES
5. Must have worked with Top Real Estate Brands 
6. Must have handled multiple products/projects under the same brand
7. Should have handled a team of atleast 30 to 40 Digital Marketing team Executives/Managers
8. Must be number driven professional with multitasking skills and attention to details
9. Ability to co-ordinate with management and get his work done hook or crook

Experience:                  10 -12 years

Education:                    BSc/MSc Computers with marketing certifications or BCA/MCA +MBA Marketing with Digital Certifications.

Who Should Apply:

• Demonstrable experience working as a digital marketing professional with atleast 3 years experience in handling Adwords and Facebook PPC budgets worth Rs.5 Cr and above per annum.      
• Overall 8- 12 years experience managing the complete suite of digital marketing.
• Should have made PPC strategies to reduce the CPC, and CPL.
• Hands-on experience of Google Analytics, in creating custom reporting, , experiments, goals  etc.
• Super skills in native advertising, sponsored content, affiliate marketing and content marketing.
• Out of box thinker to create new ways of interactions with customer and enhancing the customer experience.

Roles and Responsibilities:

• Seasoned digital marketing professional with hands-on experience of growing and running digital channels- SEM, Email Marketing, Retargeting, Affiliate Marketing, Facebook Marketing, Video Adverts, Experience creating websites and landing pages from scratch and administering application pools and web applications.
• Craft strategies for Digital, Social Media, SEO and growth hacks
• Build and manage a rich content/ digital marketing calendar that attracts a qualified audience.
• Maintain Social Media branding, Online Reputation Management (ORM).
• Drive and own performance marketing ROI on Facebook and Google
• Be an expert user of tools such as Linkedin Sales Navigator, Mailchimp, Twilio etc for analysis and lead generation.
• Measure, track and improve ROI in lead generation initiatives like Conversion rate, lead quality, CPC, CPL etc.
• Handling a large team of around 30 – 40 people in SEM, SEO, ORM, Social Media, Website development